Wearing is Caring Campaign


Wearing is Caring Campaign

Manitoba Dental Association’s Wearing is Caring campaign consists of a :30 and :15 TV spot. Both spots are approved as a PSA and non-PSA commercial. The

Commercial spot has no branding regulations and it will run on paid
media. The PSA intended for media bonusing. Also, spots will be used for Social media channels and targeted digital channels. A version of both commercial spots will be created with motion graphics (overlayed text of the narration) for use in environments where no sound is permitted.

The Wearing is Caring campaign also consists of five transit bus backs that relate directly to the TV spots for consistency and frequency of messaging.



Wearing is Caring Video

Wearing is Caring Video


  • Manitoba Dental Association Gallery Image
  • Manitoba Dental Association Gallery Image
  • Manitoba Dental Association Gallery Image